I led the project to rebrand the sets as a gifting experience, opening out to the mass market. The approach was to make the product look visually more appealing with a friendly tone of voice for newcomers to the world of spirits, marketing them as an accessible and desirable gift.

As a result of stronger visual identities and social awareness of the tasting sets, 
the brand has partnered with some prestigious retailers to create bespoke sets, including; Sainsbury’s, Tesco, Harrods, Fortnum & Mason and Glenfiddich Whisky [William Grant & Sons]
Flavoured Gin & Spiced Rum Tasting set
Flavoured Gin & Spiced Rum Tasting set
Character of Islay whisky company Tasting Set
Character of Islay whisky company Tasting Set
Cognac tasting set designed for Harrods
Cognac tasting set designed for Harrods
Scotch Whisky tasting set designed for Harrods
Scotch Whisky tasting set designed for Harrods
Glenfiddich Tasting Set
Glenfiddich Tasting Set
Premium Gin Tasting set
Premium Gin Tasting set
A range of sets designed for Tesco
A range of sets designed for Tesco
Tesco sets, Mocked up as an end of aisle display
Tesco sets, Mocked up as an end of aisle display
Fortnum & Mason Giftset range
Fortnum & Mason Giftset range
Scotch & Gin Sets exclusively designed for Sainsbury's
Scotch & Gin Sets exclusively designed for Sainsbury's
Bespoke Design for a flavoured gin set in partnership with Bathtub Gin
Bespoke Design for a flavoured gin set in partnership with Bathtub Gin
Bespoke design for Midleton Distillery showcasing the best of their irish whisky
Bespoke design for Midleton Distillery showcasing the best of their irish whisky
Bespoke Sets designed for Master of Malt trade as an activation give away
Bespoke Sets designed for Master of Malt trade as an activation give away
Two sets designed for online tasting in an NFT whisky market
Two sets designed for online tasting in an NFT whisky market
Bourbon Whisky Tasting set
Bourbon Whisky Tasting set
Japanese Whisky Tasting set
Japanese Whisky Tasting set
Regions of Scotland Tasting set
Regions of Scotland Tasting set
Spiced Rum Tasting set
Spiced Rum Tasting set

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