After being approached By M&S to produce a Gift with Purchase, packaging for the Gin bran Bathtub Gin
 I had to adhere to some strict rules from the retailers;
-The pack had to be structurally strong enough for transit
- the contents had to be visible to the customer
- due to the limited shelf space, the pack had fit the tight tollerances for stocking products.

I designed an enamel mug as it complimented the brands identiy of using fresh botanics and outdoor culture. Looking into spirit gift sets at the time, most came with a glass, so using an enamel mug would be a great point of difference, as the enamel mug was also unbreakable, it was a far more sustainable route, which is another focus for the brand.
Initial Enamel Mug Design for a Gift with Purchase product
Initial Enamel Mug Design for a Gift with Purchase product
Marketing image of the final Product
Marketing image of the final Product
Marketing image of the final product being used for outdoor picnics
Marketing image of the final product being used for outdoor picnics
Bathtub Gin GWP enamel Mug - full Giftset
Bathtub Gin GWP enamel Mug - full Giftset
Bathtub Gin GWP enamel Mug - full Giftset on shelf
Bathtub Gin GWP enamel Mug - full Giftset on shelf
Packaging and Set Development
Packaging and Set Development
Design of packaging showcasing the small additional shel foot spaced needed for this pack
Design of packaging showcasing the small additional shel foot spaced needed for this pack
Design to expand into a 2 Mug set to encourage Sharing Moments together
Design to expand into a 2 Mug set to encourage Sharing Moments together
Final design for a 2 mug expansion offering
Final design for a 2 mug expansion offering

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